I was given the aspect of animated trailers to do a comparison between theatrical and teaser trailers so i chose to analyse both trailers from the animated movie "Up".
Up Teaser Trailer
- 1:05 minutes in length
- Doesn't use any clips from the film
- Creates audience awareness of the film with out giving much of the plot away
- One word of dialogue used throughout the entire trailer
- Action builds with the diegetic sound
- No music is used
- The camera points at one singular point in the sky the entire time
- No cuts are used
- Title and date are given
- Only one character is introduced
Up Theatrical Trailer
- 2:31 minutes in length, significantly longer than the teaser
- Contains mainly clips from the film
- Dialogue is used right from the start
- Contains lots of cuts
- Several key characters are introduced
- Voice over is used
- There is non-diegetic music played over parts of it
- The basics of the plot are hinted at
- Other films made by the same people are listed to give the audience an idea of the type of film it will be
- Action is shown
- Humor is used throughout
- There is text on the screen
- The pace of the trailer builds to a climax to increase tension
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